Along with popularity, it has to have a market that is willing to pay. Just because a term has a lot of searches, doesn't mean it's a viable business idea. Your goal in keyword search as part of choosing your online business idea is to find the keywords that best combine the highest volume (popularity) with the fewest results returned in a search (competitiveness). Are the top sites listed online stores, blogs, or service providers? It doesn't hurt to visit the sites, so you can see what they're offering and whether or not you can offer something different or better. Once you have a list of good keywords, enter them into a search engine to see what results are returned. Enter your term, and the tool will tell you how many times its searched on the major search engines each month. There are many tools, some free and some paid you can use. If you're selling virtual support services, what keywords would people use to find that? Once you have your list, you want to use a keyword tool to tell you how often those terms are searched. Start by making a list of words and phrases people would use to find your business topic.
While you won't want to rely solely on search engines to bring you business, you do want to check to make sure enough people are searching for your idea. Since your business is online, one place to start your research is by looking into keywords related to your idea. If no one is interested in what you have to offer, it doesn't matter how good you are at it you won't have a business. While interest and passion are important, you also need to choose an idea that has a market.
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